Archive for October, 2008
Book Review: Life’s a Pitch by Stephen Bayley & Roger Mavity
Subtitled “How to Sell yourself and your brilliant ideas” this dual-authored book has two parts. One for each author. And yes this has made it schizophrenic. The first half by Roger Mavity tells the hard won lessons from a marketeer. The second half by Stephen Bayley reads like a standard book researched management text. I [...]